The term "Alternative" was introduced in the 1990's to describe the movement of underground independant music rising in popularity. The music itself has a high variety because of the different social contexts different people come from. But independent music is called so because most artists/bands were signed by independent lables, however some bands because more mainstream such as R.E.M.
The most popular Alternative bands of the 21st century have been The Strokes, Franz Ferdinand and 90's bands such as The Killers and The White Stripes.
Mood Board of the Alternative Rock Genre.
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