Proper Rough Cut

After the feedback from my first rough cut, it was clear that my video was not on the same level of niche or style as it should have been. I was told by many people that it was too bright and happy for the genre of music and comparing it to The Strokes "Heart in a cage" video I previously analysed proved this factor. Whilst asking for audience feedback from the class, their general consensus was my video was good. However they did have some key points generally:

• They thought the video fits the mood of the song well.
• They were unsure about his motive, and who the girl was.
• They didn't understand the scene thats in the sink, this is hard to explain because its a clear reference from Requiem For A Dream, but as thats an art film so not many people have seen it or appreciate it.
• There is a lot of repetition of shots.
• The fast paced editing at the 1st chorus got generally good feedback but one person said they thought it was unnecessary and spoilt the rest of the shot. But going on majority, this section will be staying in.

Things I plan to change in my final cut.

• Insert some scenes of both the protagonist and his girlfriend in the past form my first rough cut but add the filter 'romantic' so the story is more developed. 
• I'v kept in the intertextual reference because I like it and Requiem For A Dream is my favourite film.
• I also put some shots from the first rough cut so I could remove the repetitive shots and vary up the video (even though the quality of these scenes are horrible)

Story Board After my first rough cut

This a storyboard I drew up and edited, after my original rough cut. Taking into account the lack of a dark feel and making it feel more dark.

Finalised Digi Pak with improvements to my final ideas.

My changed idea for the front cover:

The vibe of the genre is portrayed more strongly with a gloomier vibe to it. I found the font online and so was unable to download and install it into photoshop's font list, This caused problems as I would not be able to edit the text I typed. I had to 'print screen' the text onto the picture and because of this to add a smooth feel to the picture I then drew over it.

However I realised that the name of my artist was an important factor to initialise brand loyalty and recognition.

This is the insert I kept from before because the gloomy vibe is still kept in. As it is in the cd case, when you open it you will have a light glimpse at hope in an otherwise desolate world.

 The CD cover it self looks professional and smart   highlighting the name of the single and the artist respectably.

The Back Cover is again pretty much the same but I use the new font  'A Font With Serifs' and a more orderly manner.

I originally called this a poster which was not in the criteria. So I changed the size to A4 and it works also as a magazine advert. I added the website used by the band itself.



















After analysis of a few adverts it was also an idea to implement and advertise the fact that the album was released and the program 'iTunes' which it can be downloadable from.

Digi Pak Final Ideas

These are my final ideas for a Digi-Pak chosen by both me and my classmates based on what looks the best and is  most suitable for my genre of music:
The Front Cover:

The Insert:

Disk design

The Back Cover:

The Poster/Advert:

CD Cover Ideas

1.

2.

3.

4.

Now with a new influx of ideas I'm understanding that this musician wants to combine an arty feel of video and vibe with a genre of music which is derived of an indie/alternative notion. Whilst I know I need to take my own pictures for use on my Digi-pak, I am thinking that on the inside artwork for the CD cover the picture of the musician at work, "see above" would be good as inside artwork, as it tends to be about the production side of the music making process. This would be best used for the cover of the little book, or a place behind the CD itself. I am also considering keeping the design for the the CD itself as a stylish matte black finish with the words 'This Is Smith' and 'The Fool' shining with a silver and gold overlay. I can no longer access Microsoft publisher, but I would change this CD  

This next picture will be my insert picture. Which depicts the loneliness of the sky and the sadness of it. This is my insert picture, I was unsure of whether this should be the back of the box but it makes a nice insert.

CD Back Cover, this would work really well with either the first or the second attempts as a front cover as it is the same shot pretty much from behind.

It look really effective and sums up the mood of the music nicely. 

This is the poster I made to advertise the Album, highlighting the name of the artist and the song also keeping in brand image by using the same font as the front cover (2. although the 'L' looks different on the cover because I applied a shape to the text distorting it slightly)

Start of Digipak

This is the original picture used on soundcloud.com, on The Fools thumbnail. It looks like a stylistic approach to a chase scene or a man running from his life. But it also has an 'Arty' approach with his top hat and suit.

Here is a simple cover I made as an initial idea using the image on the internet:

Whilst looking at the website for ThisIsSmith, I found a number of images the artist has uploaded which is associated with the song:

Rough Cut of Music Video

This is my 'Rough Cut' of my music video. Unfortunately when filming I didn't organize the amount of shots that I needed and wanted to take. This is my 1st rough cut, currently Im improving the rough cut to make it a bit longer and editing it better to re member how to use the software correctly.

As you can see this is my second draft of my rough cut, when I first started to convert my files because of the issue with the software, some of my video files were deleted/were not of an acceptable quality to even put in the rough cut so throughout working on this I had to fill up the time, which at around 4:30 is rather hard to do. So although my video contains lots of repeated shots and clips I am re-filming a good amount of footage.

I also asked my classmates about what they thought of my video. There main response was that it was too bright and didn't fit the mood of the music.

So with the issues I had of converting footage (which became pix-elated anyway) and the feedback I got I decided to do another story board and come up with new ideas to fully fit the genre.